At Berdal, we are committed to being an agile, future-oriented organisation. As a family business, we combine continuity and quality with the ambition to grow, innovate and respond to a rapidly changing market. Our management structure reflects this vision and provides a strong foundation for collaboration, customer focus and sustainable development.
This division ensures that the organisation as a whole is more agile, better organised and future-proof.
As the commercial director, Eugène is responsible for customer relations, commercial growth and market strategy. He combines in-depth industry knowledge with a keen sense of customer needs and positioning.
‘Commercial growth only really happens when you listen carefully, move with the customer and continue to add value. That is what I focus on every day.’
With his energetic and solution-oriented style, he is the familiar face of Berdal for many customers. His focus is on long-term partnerships, new opportunities in the market and strengthening our brands.
With a background as a tax specialist and broad experience in finance, operations and management at family businesses, Michiel brings a unique combination of professional knowledge and people-oriented leadership.
‘What appeals to me about a family business is the room for dialogue and long-term thinking. It's about staying on course, team strength and continuity, working together to build on Berdal's growth. That's what energises me.’
His experience in the plastics and manufacturing industries, among others, makes him a natural addition to Berdal's management team. His strength lies in creating calm, structure and cooperation within the organisation.
Bas leads the company with a clear strategic vision and a strong sense of continuity. As a managing director and major shareholder, he monitors Berdal's long-term course, with a sharp focus on innovation, technology and sustainability.
He is committed to making the family business future-proof, with scalability, circularity and customer value at the heart of everything we do.
‘We are building an organisation that moves with the world around us, but always stays true to who we are. By clearly defining our roles and leveraging each other's strengths, we are building an organisation that not only functions smoothly, but is also ready for the future.’
We are building an organisation that:
Together with wholesalers and retail chains, we ensure continuity, impact and growth for the entire chain.
