Michiel and commercial director Eugène van den Broek will now form the two-person management team. Eugène will continue to focus on commercial growth, customer development and business development. Our owner Bas van Kamperdijk will hand over his operational tasks and will now focus entirely on strategy, technology and innovation. This step is part of our broader vision: to build a future-proof organisation, ready for sustainable growth.
Why this step?
Berdal is growing. The further development of our family business requires a clear division of responsibilities. By placing the day-to-day management of our organisation in the hands of an operational director, we are creating more room for strategic leadership and innovation.
“What appeals to me about Berdal is the power of collaboration: everyone has their own role, but we all share a common goal. This step will strengthen us and enable us to serve our customers even better.”
- Michiel Muller, operational director Berdal
Building together
Working with our partners helps us offer our products to end users in a more sustainable, successful and profitable way. This step strengthens the foundation from which we do that:
- More focus on quality and process optimisation
- More room for commercial clout and customer focus
- More capacity for the sustainable development of our range and concepts
We will continue to build a circular economy, as a partner to wholesalers, retailers and suppliers and through collaboration in the chain.
Questions?
Do you have any questions about these developments? Your regular contact person and our management team are here to help.
